Privacy and Data Protection

§ 1 General

Your personal data (such as title, name, address, email address, telephone number, bank details, credit card number) will only be processed by us in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). In addition to the purposes of processing, recipients, legal bases, storage periods, the following provisions also inform you about your rights and the person responsible for processing your data. This privacy policy only applies to our websites. If you are redirected to other sites via links on our pages, please inform yourself there about the handling of your data.


§ 2 Data Processing for Contract Fulfillment

(1) Purpose of Processing

Your personal data that you provide to us in the ordering process is required for a contract with us. You are not obliged to provide your personal data. However, without providing your address, we cannot send you the goods. For some payment methods, we need the required payment data to pass it on to a payment service provider commissioned by us. The processing of your data entered in the ordering process therefore takes place for the purpose of contract fulfillment.

If you send us an inquiry by email, via a contact form, etc. before the contract is concluded, we process the data received in this way to carry out pre-contractual measures and, for example, answer your questions about our products.

In the event of opening a customer account, your data (in particular name, address, payment method, email, and password) will be processed for registration and creation of a customer login. With the stored data, you can shop faster with us and at any time view your orders made. By sending us a message or using a delete function, you can remove the account again.

(2) Legal Basis

The legal basis for this processing is Art. 6 (1) b) GDPR.

(3) Categories of Recipients

Payment service providers, shipping service providers, hosting providers, possibly warehouse management system, possibly suppliers (dropshipping).

(4) Storage Duration

We store the data required for contract processing until the end of the statutory warranty and, if applicable, contractual guarantee periods.

We keep the data required by commercial and tax law for the legally specified periods, generally ten years (cf. §257 HGB, §147 AO).

The data processed for the purpose of carrying out pre-contractual measures will be deleted as soon as the measures have been carried out and it is apparent that no contract will be concluded.



(1) Purpose of Processing

It is possible to leave a comment. Your data (e.g. name/pseudonym, email address, website) will only be processed for the purpose of publishing your comment.

(2) Legal Basis

The legal basis for this processing is Art. 6 (1) f) GDPR.

(3) Legitimate Interest

Our legitimate interest is the public exchange of user opinions on certain topics and products. The publication serves, among other things, transparency and opinion-forming. Your interest in data protection is safeguarded, as you can publish your comment under a pseudonym.

(4) Storage Duration

No specific storage duration is planned. You can request the deletion of your comment at any time.


You have the right to object to the processing of your data, which is based on Art. 6 (1) f) GDPR and does not serve direct marketing, for reasons arising from your particular situation, at any time.

In the case of direct marketing, you can object to the processing without giving any reasons at any time.


§ 4 PayPal-Transaktionen

Bitte beachten Sie, dass alle PayPal-Transaktionen der PayPal-Datenschutzerklärung unterliegen:


§ 5 Web analysis with Google Analytics

1) Purpose of processing

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

2) Legal basis

The legal basis for this processing is Art. 6 (1a) DSGVO.

3) Recipient categories

Google and its partner companies.

4) Transfer to a third country

Google Ireland Limited is a company affiliated with Google LLC. Google LLC is located in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043).

5) Storage period


6) Right to object

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: optout

You can also prevent the collection by setting an opt-out cookie. If you would like to prevent the future collection of your data when visiting this website, please click here: Deactivate Google Analytics


§ 6 Web Analysis

Our website uses the count pixel technology of wiredminds GmbH ( to analyze visitor behavior. In doing so, data may be collected, processed and stored, from which usage profiles are created under a pseudonym. Where possible and appropriate, these usage profiles are completely anonymized. For this purpose, cookies may be used. Cookies are small text files that are stored in the internet browser of the visitor and serve to recognize the internet browser. The data collected, which may also include personal data, is transmitted to wiredminds or collected directly by wiredminds. Wiredminds may use the information left by visits to the websites to create anonymous usage profiles. The data obtained in this way will not be used to personally identify the visitor to this website without the separately given consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. If IP addresses are collected, they are immediately anonymized by deleting the last block of numbers. Exclude from tracking


§ 7 Web Analysis with Hotjar

We use Hotjar to better understand the needs of our users and to optimize the offerings and experience on this website. With the technology of Hotjar, we gain a better understanding of our users' experiences (e.g., how much time users spend on which pages, which links they click on, what they like and don't like, etc.) and this helps us align our offer with the feedback of our users. Hotjar works with cookies and other technologies to collect data about our users' behavior and their devices, especially the IP address of the device (which is collected and stored in an anonymized form only during your website usage), screen size, device type (Unique Device Identifiers), information about the used browser, location (country only), and the preferred language to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, please see the 'about Hotjar' section on Hotjar's help page.

§ 8 Information about Cookies

(1) Purpose of processing

This website uses technically necessary cookies. These are small text files that are stored on or in your internet browser on your computer system. These cookies allow, for example, multiple products to be placed in a shopping cart.

(2) Legal basis

The legal basis for this processing is Art. 6 para. 1 f) GDPR.

(3) Legitimate interest

Our legitimate interest is the functionality of our website. The user data collected by technically necessary cookies is not used to create user profiles. This protects your interest in data protection.

(4) Duration of storage

Technically necessary cookies are generally deleted when the browser is closed. Permanently stored cookies have a varying lifespan of a few minutes to several years.

(5) Right of objection

If you do not wish to store these cookies, please disable the acceptance of these cookies in your internet browser. This may, however, result in a functional restriction of our website. Permanently stored cookies can also be deleted at any time via your browser.


§ 9 Social Plugins from Facebook

We use social plugins from, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins can be recognized by the Facebook logo or the addition "Facebook Social Plugin". If you click the "Like" button or leave a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there. In addition, Facebook publicly discloses your preferences to your Facebook friends. If you are logged in to Facebook, Facebook can directly assign the visit to our website to your Facebook account. Even if you are not logged in or do not have a Facebook account, your browser transmits information (e.g. which website you have called up, your IP address) which is stored by Facebook. For details on how Facebook handles your personal data and your related rights, please see the Facebook privacy policy at Facebook. If you do not want Facebook to associate the data collected through our websites with your Facebook account, you must log out of Facebook before visiting our websites. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with the "Facebook Blocker" (Facebook).


§ 10 Newsletter

(1) Purpose of processing

When you sign up for the newsletter, your email address is used for advertising purposes, i.e. in the context of the newsletter we will inform you in particular about products from our range. For statistical purposes, we can evaluate which links are clicked in the newsletter. However, it is not recognizable to us which specific person clicked. You have separately or possibly expressly granted the following consent during the course of the ordering process: Subscribe to newsletter.

(2) Legal basis

The legal basis for this processing is Art. 6 para. 1 a) GDPR.

(3) Recipient categories

Possibly newsletter dispatch provider

(4) Duration of storage

Your email address will only be stored for the duration of the desired subscription for the purpose of sending the newsletter.

(5) Right of withdrawal

You can revoke your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you can unsubscribe as follows: Via the unsubscribe link in each newsletter or by email


§ 11 Your rights as a data subject

If personal data is processed about you, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis us as the controller:

1. Right to information

You have the right to request information about your personal data processed by us in accordance with Art. 15 GDPR.

2. Right to correction

If the information concerning you is not (any longer) correct, you have the right to request correction under Art. 16 GDPR. If your data is incomplete, you have the right to request completion.

3. Right to deletion

You have the right to request the deletion of your personal data under the conditions of Art. 17 GDPR.

4. Right to restriction of processing

Under the provisions of Art. 18 GDPR, you have the right to request a restriction of the processing of the data concerning you.

5. Right to data portability

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, or to request the transmission to another controller, in accordance with Art. 20 GDPR.

6. Right to revoke the data protection declaration of consent

You have the right to revoke your data protection declaration of consent at any time in accordance with Art. 7 para. 3 GDPR. The lawfulness of the processing carried out on the basis of the consent until the revocation is not affected by this.

7. Right to complain to a supervisory authority

If you believe that the processing of personal data concerning you is in violation of the GDPR, you have the right to complain to a supervisory authority (in particular in the member state of your residence, place of work or the place of the alleged infringement) in accordance with Art. 77 GDPR.

Please also note your right of objection under Art. 21 GDPR:

a) Generally: justified objection required

If the processing of personal data concerning you

- is carried out in order to protect our overriding legitimate interests (legal basis according to Art. 6 para. 1 f) GDPR) or

- is in the public interest (legal basis according to Art. 6 para. 1 e) GDPR),

you have the right to object to the processing at any time on grounds arising from your particular situation; this also applies to profiling based on the provisions of the GDPR.

In the case of an objection, we will no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

b) Special case of direct marketing: simple objection is sufficient

If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object to this processing at any time and without giving any reasons; this also applies to profiling, to the extent that it is related to such direct marketing.

If you object to the processing for the purposes of direct marketing, the personal data concerning you will no longer be processed for these purposes.


Responsible for data processing:
Fortdress Group GmbH
Duisburger Straße 4
57234 Wilnsdorf
Telephone: +49 2739 47 979 0